Look at the many benefits derived by participating in the Aussie
Recycling Program
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ARP helps companies to demonstrate that they are good corporate
citizens. For those that report to a Triple Bottom Line it
helps them achieve their social and environmental objectives.
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It gives companies, who normally do not donate money to
charities, an attractive, new and economically viable strategic
direction in funding their philanthropic efforts. Traditionally,
corporate philanthropy has involved giving money to charities
and receiving recognition. With ARP companies will have an
opportunity for strategic philanthropy without any cash investment. |
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As ARP will donate funds to a nominated charity for every
re-useable mobile phone a company donates, it acts as a virtually
cost-free and hassle-free support mechanism for a company's
charitable giving programs. |
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ARP enhances or builds the company's image as a charitable
organiza-tion. People have a more positive image of companies
that support philanthropic initiatives. |
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ARP enhances or builds the company's image as an environmentally
responsible organisation. |
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For companies which locate public collection boxes or ARP
satchel dispenses in their stores to collect phones for charitable
endeavors, it demonstrates corporate responsibility. Further
it also makes good business sense as it helps build a customer
base by bringing in people into stores and providing customers
and potential customers with a way to feel good about themselves
and the company/store and who they do business with. Further
the consumer may be apt to make a purchase while dropping
off their handset or picking up a Pre-Paid satchel. |
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The high profile nature of the ARP initiative helps in
strengthening the company's brand. The charitable and environmental
implications of such a project are a great advantage from
the public relations point of view. |
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ARP provides an opportunity for companies to improve better
employee relations and increased staff motivation and morale.
Employees whose companies have cause-related programs are
38 percent more likely to say they are proud of their company's
values than employees whose companies do not have such programs. |
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ARP provides opportunity for companies to empower employees
with volunteerism opportunities. Getting staff involved in
fundraising by donating their office or personal mobile phone
is a low-cost way to build team spirit, individual responsibility
and company loyalty. Employees can take part in a range of
fundraising initiatives organised by their charity they support
or use their ingenuity and imagination to create their own. |
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ARP is a simple and easy fundraising program to implement.
As ARP will provide coordination, handle all the logistics,
provide collection and Starter Kits, it will be easy for
companies to participate and realize the benefits of their
philanthropic efforts. |